Privacy Policy | SMI Analytical Laboratory Services

Last updated: 23 February 2026

This Privacy Policy describes how SMI Analytical Laboratory Services ("we", "us", or "our") collects, uses, and protects information about visitors to smianalytical.com, in compliance with the Protection of Personal Information Act (POPIA) of South Africa.

1. Information We Collect

We may collect the following information:

  • Contact information — name, email address, company name, and phone number when you contact us via our website or email
  • Usage data — pages visited, browser type, referring URL, and approximate location (collected automatically via server logs)
  • Cookies — small files placed on your device by our website and third-party advertising services

2. How We Use Your Information

We use collected information to:

  • Respond to your laboratory service enquiries
  • Provide requested quotations and analytical reports
  • Improve our website content and services
  • Comply with legal obligations under South African law

We do not sell or rent your personal information to third parties.

3. Google AdSense and Cookies

This website displays advertisements served by Google AdSense. Google uses cookies to serve ads based on your prior visits to this and other websites. These cookies allow Google and its partners to serve ads based on your interests.

You may opt out of personalised advertising by visiting Google Ads Settings. You can also opt out via the Network Advertising Initiative at networkadvertising.org.

4. Your Rights Under POPIA

Under the Protection of Personal Information Act (POPIA), you have the right to:

  • Access personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Object to the processing of your personal information
  • Lodge a complaint with the Information Regulator of South Africa

5. Data Security

We implement appropriate measures to protect your personal information against unauthorised access or disclosure. No internet transmission is completely secure; we cannot guarantee absolute security.

6. Contact

For privacy-related enquiries, contact us via the email address on our homepage.

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